FOUNDING DIRECTORY PREVIEW · SUBMISSIONS OPEN AFTER FORM CONNECTIONPREVIEW THE SUBMISSION SYSTEM

LOCAL DISCOVERY + WOMEN-LED STORIES

THE WOMEN
BEHIND THE CITY.

Women in Scottsdale is being built to help residents and visitors discover the founders, leaders, businesses, professionals, stories, and events shaping Scottsdale.

Not a popularity contest. Not a generic directory. A clearer way to understand who is building what—and where to find them.

The founding directory is in development. No business has paid for inclusion, and no public profiles have been released yet.

PROFILE SYSTEM PREVIEWNOT REAL BUSINESSES

[BUSINESS NAME]

[FOUNDER OR LEADER]FOOD + DRINK · [SCOTTSDALE AREA]

[BUSINESS NAME]

[FOUNDER OR LEADER]PROFESSIONAL SERVICES · [SOURCE STATUS]

[BUSINESS NAME]

[FOUNDER OR LEADER]WELLNESS · [PROFILE LABEL]
FOUNDERSBUSINESSESPROFESSIONALSSTORIESEVENTSLOCAL GUIDESCOMMUNITY
01 / WHY THIS EXISTS

A CITY IS MORE THAN
ITS MOST VISIBLE PLACES.

Scottsdale is often described through resorts, restaurants, shopping, golf, wellness, real estate, art, events, and nightlife. Behind those categories are people making decisions, taking risks, employing teams, solving problems, and creating the experiences the city becomes known for.

Women in Scottsdale is being built to make more of those women and businesses discoverable—without reducing them to slogans, appearances, or social-media popularity.

01

DISCOVER

Find businesses, professionals, services, and experiences through a women-led lens.

02

UNDERSTAND

Learn who founded, owns, leads, or operates the business.

03

CONNECT

Identify the correct website, booking route, event page, or business contact.

04

READ

Explore the decisions, setbacks, and execution behind local companies and careers.

05

SUPPORT

Make deliberate choices about where to spend, refer, attend, collaborate, or partner.

06

DOCUMENT

Create an evolving local record with sources, corrections, and visible update dates.

02 / WHAT ARE YOU LOOKING FOR?

START WITH THE NEED.
FIND THE WOMEN DOING THE WORK.

01

EAT + DRINK

Restaurants, cafés, food products, chefs, hospitality, catering, and beverage concepts.

SEARCH CATEGORY →
02

HEALTH + WELLNESS

Healthcare practices, fitness, recovery, nutrition, and wellness businesses. Listings are not medical verification.

SEARCH CATEGORY →
03

BEAUTY + PERSONAL CARE

Salons, skincare, beauty services, personal-care brands, and related professionals.

SEARCH CATEGORY →
04

PROFESSIONAL SERVICES

Attorneys, accountants, consultants, financial professionals, agencies, and business services.

SEARCH CATEGORY →
05

HOME + DESIGN

Interior design, architecture, home services, organization, landscaping, and property-related services.

SEARCH CATEGORY →
06

SHOP + GIFT

Retail, apparel, jewelry, products, makers, gifts, and local brands.

SEARCH CATEGORY →
07

WORK + BUILD

Founders, executives, technology, operations, coworking, and business-building resources.

SEARCH CATEGORY →
08

REAL ESTATE

Agents, brokers, developers, property managers, mortgage professionals, and related services.

SEARCH CATEGORY →
09

CREATE + CULTURE

Artists, photographers, writers, galleries, performers, and cultural organizations.

SEARCH CATEGORY →
10

COMMUNITY + NONPROFIT

Nonprofit organizations, volunteer opportunities, education, advocacy, and community service.

SEARCH CATEGORY →
11

EVENTS + EXPERIENCES

Professional gatherings, cultural events, workshops, classes, and local experiences.

SEARCH CATEGORY →
12

VISIT + STAY

Hospitality, travel services, visitor experiences, and locally led recommendations.

SEARCH CATEGORY →
03 / THE DIRECTORY

BUILT PROFILE BY PROFILE.
NOT FILLED WITH INVENTED LISTINGS.

The directory will launch with documented businesses and individuals rather than scraped names, copied descriptions, or artificial profile volume.

FOUNDING DIRECTORY

NO PUBLIC PROFILES MATCH THIS SEARCH YET.

Request the category, nominate a business, or join the Scottsdale List to learn when profiles are released.

04 / WHAT THE LABELS MEAN

CLEAR LABELS.
NO VAGUE BADGES.

SUBMITTED

BUSINESS-SUBMITTED

Information was supplied by an authorized representative. It has not necessarily been independently confirmed.

SELF-ATTESTED

WOMAN-OWNED

The business stated that one or more women own at least 51% of the company. This is not a formal certification.

DOCUMENTED

SOURCE-DOCUMENTED

A specific field was matched to an identified public or primary source on the displayed date.

REVIEWED

EDITORIALLY REVIEWED

Profile copy and sources were reviewed for clarity and attribution. This is not an endorsement of business quality.

CORRECTED

UPDATED AFTER CORRECTION

A field changed after supported correction information was received.

DISCLOSED

COMMERCIAL RELATIONSHIP

Known sponsorship, advertising, consulting, referral, or other commercial relationships are identified.

05 / STORIES

THE FINAL BRAND STORY
IS USUALLY TOO CLEAN.

The Scottsdale Edit will examine the people, decisions, risks, and work behind local businesses and careers.

EDITORIAL FORMAT · STORIES IN DEVELOPMENT

FOUNDER FILE

Why the company exists, what changed, what nearly failed, and what the founder knows now.

EDITORIAL FORMAT · STORIES IN DEVELOPMENT

BUILT HERE

A closer look at a product, service, space, or organization developed in Scottsdale.

EDITORIAL FORMAT · STORIES IN DEVELOPMENT

THE DECISION

One consequential choice involving ownership, pricing, positioning, hiring, location, growth, or stopping.

EDITORIAL FORMAT · STORIES IN DEVELOPMENT

WORKING SCOTTSDALE

How women build careers, operate companies, lead teams, and navigate practical local realities.

EDITORIAL FORMAT · STORIES IN DEVELOPMENT

WORTH KNOWING

A concise introduction to a business, professional, project, or organization with a specific reason to matter.

NOMINATE A STORY →
06 / WHAT IS HAPPENING

FIND THE EVENT.
KNOW WHO IS BEHIND IT.

Gatherings, workshops, openings, professional programs, cultural experiences, and community events with a relevant women-led connection.

EVENTS LAUNCH STATE

NO PLATFORM EVENTS HAVE BEEN PUBLISHED YET.

Visit official Scottsdale event resources or submit a relevant event for consideration.

LOCAL DISCOVERY REQUEST

WHAT SHOULD WE
FIND FIRST?

Tell us which service, category, story, or experience you are trying to find. Requests will help prioritize the first directory profiles and editorial guides.

07 / ADD TO THE RECORD

WHO SHOULD
SCOTTSDALE KNOW?

SUBMIT YOUR BUSINESS

For founders, owners, executives, or authorized representatives.

SUBMIT A BUSINESS →

NOMINATE A WOMAN

Recommend a founder, leader, professional, creator, or community contributor.

NOMINATE A WOMAN →

PITCH A STORY

Suggest a decision, launch, setback, company, career, or local issue worth examining.

PITCH A STORY →

SUBMIT AN EVENT

Submit a relevant Scottsdale event with complete organizer and registration information.

SUBMIT AN EVENT →

Submission does not guarantee publication, positive coverage, event listing, endorsement, or a response.

OWNER / CREATORMIKE JANNICELLI
08 / WHY MIKE BUILT IT

A LOCAL DOMAIN SHOULD BECOME
A USEFUL LOCAL PLATFORM.

Women in Scottsdale is being developed by Mike Jannicelli, an entrepreneur, brand developer, and product innovator focused on turning strong domains into commercially credible platforms.

The platform will begin carefully: clear labels, real submissions, documented sources, visible corrections, and no invented community.

BRAND DEVELOPMENT · PRODUCT INNOVATION · LOCAL PLATFORMS · COMMERCIAL EXECUTION

A PLATFORM DEVELOPED BY FUCK IT BRANDS →
THE SCOTTSDALE LIST

WHO TO KNOW.
WHERE TO GO.
WHAT IS BEING BUILT.

Sent when there is something in Scottsdale worth knowing.